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The Gay + Lesbian Market

Registered in Hong Kong with an office in Singapore, Fridae ( is a diversified media and services company catering exclusively to Asia's lesbian, gay, bisexual, and transgender (LGBT) community.

Founded in 2001, the site today draws over 300,000 unique visitors a month and counts 600,000 registered users, making it one of the largest gay sites in Asia. The site can be accessed in English, Simplified and Traditional Chinese. Fridae is also widely respected and trusted for its editorial coverage relevant to LGBT communities in Asia and beyond.

1,614,655 visits/month from 195 countries/territories
Ave numbers of pages/visit: 22
Ave time/ visit: 12 mins


Reach Asia's Most Valuable Demographic

Considered by marketers to be the "holy grail" of demographic groups, the LGBT demographic is both highly sought after, and notoriously difficult to retain. Always on the lookout for what's newer, bigger, better, more fashionable, gays and lesbians are known as trendsetters and opinion leaders. Not only are they more willing to take risks with edgy new brands, strong word of mouth also helps build these brands into tomorrow's success stories.

  • 47% PMEBs
  • 48% University/Post Graduate Degree
  • 42% earn more than $60,000 p.a.
  • 67% 26 to 45 years old (10% 46-55 years old) 

Since its launch in 2001, Fridae has grown from a neighbourhood site into Asia's leading gay and lesbian portal. A hybrid of magazine portal and social networking sites, Fridae combines regular news and editorial features with proprietary community building tools, making it one of the stickiest sites on the market. 

  • 600,000 registered users
  • 25 million page views per month
  • 1.6 million visits per month
  • 300,000 unique visitors per month
  • 12 minutes average time on site
  • 2 million newsletters sent per month


Top 10 countries/territories (in alphabetical order) 

  • Australia
  • China
  • Hong Kong
  • Japan
  • Malaysia
  • Singapore
  • Taiwan
  • Thailand
  • United Kingdom
  • United States

Advertising on Fridae offers a unique opportunity to target the rapidly growing LGBT market in Asia. Fridae can support you with a tailored and very targeted advertising campaign which can include:

  • An advertisement on our web site
  • Electronic direct email (EDM) to members
  • A targeted advertisement by segment and geographic area
  • Advertisement on our newsletters which can be targeted to specific needs for example the Movie Club.

To find out more about how Fridae can be your conduit to the valuable Asian gay and lesbian demographic, contact us at Ad resellers are welcome.

Updated Dec 2012

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 ILGA Asia - Fridae partner for LGBT rights in Asia IGLHRC - Fridae Partner for LGBT rights in Asia